Artificial Flavors vs. Natural Flavors: The Truth Behind Your Taste

In the food and beverage industry, flavor reigns supreme. But what exactly lurks behind those enticing taste sensations? Let's uncover the truth about artificial and natural flavors, and why élevé, the pioneer of sparkling water, takes a different route.

Artificial flavors and natural flavors (virtually the same thing) are often celebrated for their ability to make fake food taste real. Designed to be addictive, they manipulate our senses, making processed products taste flavorful without a hint of the real thing. But here's the catch: artificial flavors harbor a host of undisclosed additives, up to a whopping 100 ingredients, including preservatives and solvents, synthesized in a lab from non-organic sources like petroleum or coal tar.

Here's where the game changes: élevé ditches both artificial and "natural" flavors, opting instead for organic flavors extracted from real, wholesome ingredients. Each can boasts a full serving of adaptogens, enhancing not only taste but also well-being. With lower carbonation to bid farewell to bloating and zero sugar or sweeteners of any kind, élevé's beautiful hues come from vegetable extracts and the adaptogens themselves.

So, next time you reach for a beverage, choose élevé — where flavor is pure, and the experience, truly elevating.